WE NEED YOU TO REACH OUT TO EVERY LARGE CHANNEL YOU KNOW ON SOCIAL MEDIA AND ASK THEM TO HELP OUT CAUSE
Main Goal: Bring visitors to the HelpUkraineTogether.com
How do we do it: We reach out to large channels and ask them to share the URL
Why should they do it: Because we have proof that our users
Key points
Don’t share URL in the introduction message.
- Ask for their permission to share URL with them. Don’t look spammy by opening up with a link from a person they never heard of.
Always be professional
- The most valuable thing for influencers is their reputation. They will not work with someone who can jeopardize it. We have to be professional, and show our real results!
Ask them to write posts themselves
- Influencers have special relationships with their audiences and they talk to them in their own format. Asking to copy/paste a post we send them would most likely be counterproductive. Ideally, they should write their own material because they know their audience the best. But we should provide them with photo/video content they can use. (If they need text copy - we’ll provide it as well)
Don’t worry if they decline - move on to the next ones
- Many of the accounts won’t read your DM. Many of those who read - won’t reply. Many of those who replied - won’t post. Many of those who post - won’t bring visitors. But there will be a few of those really good accounts and large audiences that will make all the difference. The only way we reach them is by going through all other channels that don’t want anything to do with us. It is a numbers game. Don’t get discouraged. Follow up with them after a day if they still haven’t posted.